What Drives Nick Boulle?

Nick Boulle hails from Dallas, Texas. He spends his time in Dallas and Houston working for his family-owned deBoulle Diamond & Jewelry. Boulle is most known for his passions: motorsports, cycling, watches, design and family.

A lifelong love of
Motor Sports

His love for cars developed in middle school: the beautiful lines, racing heritage and power of both new and vintage cars have been longtime loves for the entire Boulle family. This love for cars eventually expanded into motorsports and competition which drove him in 2004 — at the ripe old age of 12 to begin racing go-karts. He competed at the amateur level with go-karts and eventually the professional levels of the sport.

Motorsports has become an integral part of deBoulle Diamond & Jewelry’s lifestyle and branding. When his mother was diagnosed with breast cancer, Nick chose to remain close to home and attended Southern Methodist University where he became a BBA Scholar in the Cox School of Business and a member of SMU’s Honor Program. This is where he learned the extraordinary value of hard work and determination in not only his schoolwork, but also in motorsports and cycling as he became an official VW Motorsport Junior Driver, medaled at the NCAA Collegiate National Cycling Championships, won multiple state and regional cycling championships and rode with the National Elite Team, Elbowz Cycling.

Business + Racing

After University, Nick took time to pursue his ambitions to race professionally, but then saw a business opportunity that he chose to pursue. Despite his commitment to joining the family business, deBoulle Diamond & Jewelry, Nick has always known the importance of gaining outside experience in order to bring something unique and valuable to the family when the time came. Nick started a digital marketing firm with a friend from SMU that started small, but it grew to work with companies as large as a $1+ billion financial institution, luxury restaurants, real estate developments and an internationally known luxury resort. This outside experience and the effort it took to create his own name are values that his father, Denis, had always encouraged and emphasized as he worked hard on his passions away from deBoulle.

In hearing of deBoulle Diamond & Jewelry’s plan to open in Houston at the River Oaks District, Nick saw that the timing could not be any better to officially become a part of the deBoulle Diamond & Jewelry family. Nick’s efforts have spanned over a wide variation of company activities. Whether he is revamping deBoulle’s digital marketing, working on creative, designing jewelry with his mother, Karen, spending time in Houston at the new location or simply training for the future, his passion for the company continues to grow.

Nick has raced at famous tracks across the United States and Europe. From Daytona to Sebring to Le Mans, Boulle is all about endurance racing. Nick is looking forward to sharing its well-known passion for racing and the latest high-performance machines — whether they are on racetracks or wrists.

In fact, Boulle was the first retailer to carry Rolex to bring a Daytona home from the Rolex 24 Hours of Daytona in 2017.

In June of 2019, Boulle successfully completed the 2019 Le Mans 24 Hours and rose through the field following a steady qualifying to finish 12th in the ultra-competitive LMP2 category and 17th overall aboard the #50 Labre Competition Ligier JS P217. Le Mans is a landmark event as the grand finale of the FIA World Endurance Championship, bringing the 2018-19 Super Season to a close.

In January of 2020, Boulle returned to Daytona, Florida. Nick Boulle and deBoulle Motorsports finished second in the LMP2 class at the 58th running of the ROLEX 24 Hours of Daytona. The #52PR1/Mathiasen Motorsports Oreca 07-Gibson LMP2 started on pole position after setting the fastest lap time of 01:37.446 during qualifying.

October 2020, marked Boulle’s first time to race at the legendary Indianapolis Motor Speedway, at the Intercontinental GT Challenge Powered by Pirelli, After numerous setbacks, the team finished third in class.

January 2022 marked Nick Boulle’s return to the Rolex 24 At Daytona — just in time for its 60th running — driving in the IMSA WeatherTech SportsCar Championship season opener. The No. 99 GridRival/Gnarly Premium Cut Jerky/de Boulle Diamond & Jewelry Porsche 911 GT3 R, manned by the driver team of Boulle, Rob Ferriol, Katherine Legge and Stefan Wilson.

Despite a tremendous effort by the Hardpoint Motorsports crew, the unanticipated work left the team 37 laps down and in 17th place when the drivers went back to work, running lap times matching their earlier top-five pace, led by Legge’s team-best 1:45.895 (121.025 mph). The combined effort throughout the night and into Sunday afternoon saw the team make up six additional spots to land the 10th spot at the finish, with 672 laps completed for a total of 2,392.32 miles. That final position came with just minutes to spare in the race, with the team’s car moving around a class car — it retired with three minutes to go — and grinding to the finish, 35 laps behind the GTD leader.

As for the end of 2022, Boulle wrapped a busy IMSA (International Motor Sports Association) season at the Michelin Raceway Road Atlanta, where he joined Hardpoint at the wheel of the No. 99 GridRival/de Boulle Diamond & Jewelry Porsche 911 GT3 R. After starting the 10-hour race in 13th position, Boulle drove the Porsche up two positions to 11th in the opening 90 minutes of the race. With Ferriol driving the car, it was run off the track after a rival’s incident, wrecking its front splitter — a body part that manages airflow — and adversely affecting its handling. Legge and Boulle would both battle the car as best they could, given the conditions, including a stop to change the splitter, but it would prove too much — and a second incident would ultimately end the day. Boulle, Ferriol and Legge walked away with a disappointing, though valiantly fought, 12th-place finish.

Nick Boulle raced with FASTMD Racing at the prestigious Rolex 24 on January 2023 at the Daytona International Speedway in Daytona Beach, Florida. Boulle completed the squad with the lineup, of James Vance (CAN), Yu Kanamaru (JAP) and Antonio Serravalle (CAN), bring a wealth of experience to the FASTMD team. They entered the race confident that both car and crew are prepared to take on this monumental challenge as they have been working tirelessly in anticipation of the event. The team gets behind the wheel of #87 Duqueine M30-D08 Nissan in the LMP3 class. The team faced gearbox problems roughly 18 hours into the 24-hour event but fought back to finish 6th in class.

The remainder of 2023 will see Boulle race in the Porsche Carrera Cup North America at select rounds – racing before the Watkins Glen 6 Hours of the Glen, during the Indianapolis Motor Speedway Battle on the Bricks weekend, and in Austin, TX at the Circuit of the Americas before the US Formula One Grand Prix.